Spotify has served me well for what must be almost 5 months now. It has landed a special place in my heart after I realised that I had not illegally downloaded any music since I had been using it - something other services have repeatedly failed to achieve. Has Spotify found the solution for the thousands of seafaring pirates that thrive on illegally downloading their music? I think they've made a start.Spotify hasn't necessarily revolutionised free music, rather evolved the music industry to reach a previously untapped user base. Pirates are people who want music among other media, but what better way to offer them the music they want in a package that is both attractive in terms of cost (free, of course, like their previous methods) and engaging in terms of method (an application that can be installed to a computer running Windows or ran from a memory stick on a Windows computer). It is much more effective to offer pirates an alternative than to try and tackle the problem of illegal music downloads by suing and closing-down/buying out the providers of such services.
There are only a few qualms I have with Spotify, but nothing major. Firstly, the kind of 'we appreciate you as a customer and think you would benefit from paying for our premium service' advert is quite the annoyance after the 100th listen. You think they would record a couple of different variants of the advert and do a rotation of them to stop me wanting to strangle 'Jonathan'. Secondly, I tried to buy a months premium last month but they wouldn't accept my card, yet I'm still being battered with these adverts... Kind of ironic seeing as I can't actually buy premium yet they are consistent with the kind advice. Other than the adverts (which I am sure are necessary to keep Spotify running, I have no problem with that at all) and payment issues I have run into then Spotify is a solid music player.
The premium service they offer is rather expensive. Whether they have priced it at £10 to compensate for the loss in advertising revenue they would encounter or because they like squeezing the most out of your wallet is hard to see, but the removal of adverts is quite attractive. If you think about it £10 isn't extortionate, maybe the price of an album in some stores, but it's the feeling that realistically you aren't 'receiving' anything that probably sways most people from paying for the premium service.
Spotify has offered users a free service with an optional service that you can pay for with some additional extras. This is where record companies are failing. They want money for everything, something that in this day and age is not possible any more - control over the media industry is no longer controlled by companies, the consumer has the power and if free is what they want then, eventually, free is what they will get. Record companies need to take a leaf from Spotify's book. Spotify is onto something and if the users choose free streaming alternatives to listen to their music then the record companies will have to give in and start creating their own Spotify-derived music players. It's only a matter of time... Music companies have been driving the wrong initiatives to try and prevent pirates from downloading music for free that they should be paying for. Spotify is a wake-up-call to those companies. Spotify has made a name for itself, one that people respect and support - this is the direction music companies should be moving towards. Otherwise they will continue to lose a battle that they cannot win.


